Articles

The majority of U.S. physicians are passive job seekers — not actively seeking new roles but open to opportunities. Here’s how to recruit them.

If you’re looking for better results from your search ads, they might be in an unexpected place. Learn why Bing may be your secret weapon for patient conversion.

Meta Pixel is a snippet of code that tracks campaign performance… and sends personal health information to Facebook. Learn how to protect patient data.

The metaverse is the rising star of the World Wide Web’s third iteration. And today, healthcare marketers have the opportunity to stake a claim in the virtual world.

U.S. News & World Report rankings are competitive and influential in patient decision-making. Here’s how working with physicians can make a difference.

With brand loyalty at an all-time low and a cookieless future, how can brands capture their audience's attention? The secret may be influencer marketing.

DECODE advertising breaks down ethical marketing and the best ways to market healthcare to a wide audience.

There are three main benefits to organizations starting their own branded podcast: It’s inexpensive, brings awareness, and establishes credibility.

As a healthcare provider, how can you establish yourself as a trusted resource for flu and COVID-19 care in your community? We answer this and more.

Targeting consumers effectively can be difficult in a world focused on privacy. Learn the basics of reaching audiences with first-party data.

The hardest part of digital marketing for medical practices is getting everyone on board — especially physicians who are unfamiliar with the process.

The COVID-19 pandemic has changed the way brands operate. Here are three ways your business can optimize its online presence.