Articles

What is Twitter Blue? It’s the new version of the blue checkmark as a subscription. But is the blue checkmark on Twitter as coveted as it once was?

In a time where virtual care options are no longer preferred, but expected, online support groups are gaining momentum among your patients and staff.

Twitter’s highly-publicized change in administration left the platform’s credibility in question. Which means your brand’s credibility is also up in the air.

Sourcing user-generated content can be time-consuming and difficult, but the solution is sitting within your very own walls: physician-generated content.

How did we help Baylor St. Luke’s Medical Center establish brand recognition that would appeal to physicians across the country? Read on and find out.

Managing your business' online reputation isn’t the easiest job, but it’s an important one that will benefit your brand almost immediately.

Video has taken over the content world, so it’s time for you to jump in before it’s too late. Bring authenticity to your brand by including this in your content strategy.

DECODE’s Senior Social Strategist shares the steps — from a social media audit to reporting — you can take to create a robust, on-brand social media presence.

Social media management can feel like a lonely job, but your organization’s leadership team can stand by you and play an equal part in furthering the brand’s reach.

We have gathered our top tips for maximizing a limited marketing budget, especially when it could be cut even more with a recession looming over us.

The majority of U.S. physicians are passive job seekers — not actively seeking new roles but open to opportunities. Here’s how to recruit them.

U.S. News & World Report rankings are competitive and influential in patient decision-making. Here’s how working with physicians can make a difference.