Articles

We’ve noticed a trend over the years: weak collaboration between three key healthcare departments that stems from those departments operating in silos.

We won’t sugarcoat it — budgeting is a pain. There are a variety of problems that marketers know all too well, but there’s a simple solution: create a plan.

In healthcare, end of year means deductibles have been met and patients have more opportunities for elective procedures, making it ideal for plastics marketers.

As patients battle inflation, non-emergency healthcare may seem like an obvious cutback, which will lead to a decrease in routine screenings and exams.

We have gathered our top tips for maximizing a limited marketing budget, especially when it could be cut even more with a recession looming over us.

Whether you've finished planning for your healthcare organization's upcoming marketing plan or you're still unraveling the details, hard work goes into it.