Articles

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Using health risk assessments to mine patient data
When done right, HRAs can provide first-party data and patient conversion opportunities, so we’ve gathered our best tips for optimizing your HRA.
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Creating a patient-first content marketing strategy
When numbers are your priority, it shows in your marketing. There’s an easy solution: Centering your patients in your content strategy.
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Creating a long-term marketing strategy for Breast Cancer Awareness
The challenge for healthcare marketers is standing out during Breast Cancer Awareness Month to get a major point across: Preventive screenings save lives.
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The creator economy is booming: Here’s how to get in on the action
With brand loyalty at an all-time low and a cookieless future, how can brands capture their audience's attention? The secret may be influencer marketing.
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