Articles

A DECODE survey showed that 73.67% of advanced specialty care patients do research past referrals. How should that data shape your acquisition strategy?

In a time where virtual care options are no longer preferred, but expected, online support groups are gaining momentum among your patients and staff.

How did we help Baylor St. Luke’s Medical Center establish brand recognition that would appeal to physicians across the country? Read on and find out.

Healthcare marketers facing a cookieless future need to stop relying on third-party data. Here are three ways to move forward.

When numbers are your priority, it shows in your marketing. There’s an easy solution: Centering your patients in your content strategy.

We have gathered our top tips for maximizing a limited marketing budget, especially when it could be cut even more with a recession looming over us.

Capitalize on back-to-school season by checking in with previous patients and show everyone that you care beyond this one checkup.

The metaverse is the rising star of the World Wide Web’s third iteration. And today, healthcare marketers have the opportunity to stake a claim in the virtual world.

For healthcare marketers, reaching a male audience can seem like a daunting task. The question now is, how do you reach a healthcare-resistant audience?

With brand loyalty at an all-time low and a cookieless future, how can brands capture their audience's attention? The secret may be influencer marketing.

Discover the do’s and don’ts of navigating social media and digital healthcare marketing as medical marijuana becomes more mainstream.

As a healthcare provider, how can you establish yourself as a trusted resource for flu and COVID-19 care in your community? We answer this and more.