We’ve noticed a shift, a ripple turned tidal wave in the sea of consumer values. If the last two years have taught us anything, it’s that patients are moving towards a more proactive approach to their healthcare journey. We’re diving in — head first — to what we call the Modern Patient Journey and looking at how it shapes our marketing and advertising efforts.

In this white paper, you will discover:

• How people are searching for healthcare services today
• How behavior changes from pre-appointment to established patients
• Tips on optimizing your online conversion funnel