77% of patients used a search engine prior to booking an appointment, and Google is shifting from a search engine to a tool that provides immediate answers. No more culling through page after page to find the information you want. Now, thanks to various snippets, people can discover exactly what they need without having to click on a webpage. This makes it more important than ever to optimize your website data and Google My Business profile to earn yourself a coveted top spot in the snippet.

Download this guide to help your organization’s locations and physicians rank in Google’s Local 3 Pack and increase conversions from directories by up to 65%. In this guide, you will uncover: 

• What fields are most important for directory listings.
• Strategies on how to get the most visibility out of your hospitals or medical centers.
• Tips to enhance authenticity for your website location pages.
• How to update your locations in a fraction of the time.