How to get stuff done when there’s no time to get stuff done

Got a minute? You probably don’t. Because considering all the to-do items on any marketer’s plate, you’re short on time. And time is the universal currency of marketing. Every project plan and every goal has a timeline that turns into an eight-hundred pound gorilla called a deadline. And we’ll bet, on top of everything else you have to do, you don’t have time for that next deadline.

So, what are our digital marketing solutions?

Help is on the way. We have three solutions for you. We know they work because we’ve taken all three of them for a test drive.

• Are your priorities measuring up? Identify your top three measurable priorities. Why measurable? Because an action item that gives you quantifiable feedback pushes that priority up the list, allowing you to narrow your focus on work. And seeing results on what is working and what isn’t gives you the opportunity to cut other priorities that are taking up time and budget.

• The Golden Rule: innovate where you can. Because the more you share your priority workload with technologies like AI and automated marketing solutions, the more time you create for you. Just one example: You can leverage machine learning that allows your computer community to learn on its own. Or Jasper, an AI content platform that can offer a starting point for your work by creating original content.

• The mantra is: Delegate. Whether inside the organization — individuals and groups — or outside contractors, choose those trusted partners who not only have a deep understanding of your business and the brand, but an enthusiasm for what you want to accomplish.

Creating time is all about creating priorities

And if we can offer one last piece of advice… When you’re choosing priorities, there are three questions worth asking yourself: Is the priority I’m considering a revenue driver, or is it a nice-to-have? Will it bring value to the community at large, or do something much narrower? And finally, does it serve my overall marketing plan?

Are you looking for an extra set of hands to help out with your marketing efforts? That’s what we’re here for.